I think that IPC Media would be appropriate to distribute my magazine because even though they already distribute well established magazines "NME" and "Uncut"they have a different target audience to my magazine. "NME" is focused on the 'indie' genre of people aged mid-twenties whilst "Uncut" is focused on the genre of "rock" which is the same as my genre however "Uncut" is aimed at middle aged men whilst "Vengeance" is aimed at the younger generation of rockers. This makes it ideal to distribute my magazine as there is a niche in their markets. Also with already having well established magazines they will have the knowledge to be able to target the right audience in a way that will attract people to buy the magazine.
I did consider using Bauer Media however they already have established magazines such as "Kerrang!", "Mojo" and "Q". Even though "Mojo" and "Q" aren't aimed at the same audience as my magazine, however "Kerrang!" is. This may cause conflict as they are not likely to create competition for one of their already successful and influencing magazines.
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